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Current Issue   About the Register

November/December 2015

Register Profile:  Craig Sutherland

It's About You... Now and in the Future 




Preparing Your Clients for Year-End Investments

As December 31st approaches, it is a good idea to help your clients review their portfolios and address important year-end concerns.
by Mayo M. Woodward



People Skills: Is Your Office Purple? — Staff Training, Networking and Business Etiquette 

To be successful you and your office staff need to be different by providing a special experience in the office, as well as outside the office.  by Michelle Blair

What does “brand” mean to you? We think of consumer brands, products and services with a reputation that precedes them. It costs Coke and Apple lots of money to stay top of the consumer’s mind. They spent $3.49 billion and $1.2 billion respectively on advertising in 2014. Advisors are individuals. What does branding mean for you?
by Bryce Sanders


 The Marketing Magic of Reciprocity 
There are dozens of definitions of marketing. I certainly have my favorites, but one that many of us have probably heard is “Marketing is influence.” It’s the art of persuading your customers and other stakeholders to see your value and take an action that benefits your business — and hopefully them.  by Paul Mallett

A practitioner-oriented financial magazine written and published  by the IARFC. The Register is published by the International Association of Registered Financial Consultants ©2015, it includes articles and advice on technical subjects, economic events, regulatory actions and practice management. The IARFC makes no claim as to accuracy and does not guarantee or endorse any product or service that may be advertised or featured.


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Cover Profile Criteria: Profile Participant, must be an IARFC member in good standing, have made contribution to the financial industry, i.e. writing articles, donations to industry events and/or continuing education program activities. Cover Profile Participants are also selected according to the Register annual Editorial Calendar theme and topics.       

Time:  Selection of the Cover Profile Participants are made (early Fall) for the following calendar year. 

Selection Committee:  Is made up of the Editorial Board of the Register (Editor-in-Chief, Editor and IARFC Operations). Final selections are also reviewed by the IARFC CEO and Chairman.

Become a Cover Profile Participant:  Contact the Register Editor-in-Chief, Wendy M. Kennedy at, 513.261.6047 to be added to the roster of names in Cover Profile Participant database.  The Register Editor-in-Chief will contact you if selected within 90 days of the Register publication deadline date you are selected to be profiled.  Please, be prepared to provide your professional resume or vita. 


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 RegisterProfiles 2015

 Vol. 16  No. 6 - Craig Sutherland

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