Elevate Your Client Value

July 20, 2016 by · Comments Off on Elevate Your Client Value
Filed under: IARFC Posts 

Relationship BridgesBy Bill Bachrach  (exert from The Relationship Bridges article from the Register)

How can you improve everything you currently do for your existing clients?

Here are four words that might help.

  1.  Visual. How can you make everything you do more visually interesting and therefore easier for your clients to understand everything they receive from working with you?
  2.  Engage. What can you do to engage both spouses in the conversations about their future and the financial decisions necessary to make that future a reality while protecting against the inherent risks of life and world events?
  3.  Compelling. How can you make every recommendation you make more compelling so they are more inclined to act on your advice? Knowing what to do does not produce results. The results come from doing.
  4.  Experiential. What can you do to improve the experience of working with you and every human and non-human element of your process?

It’s not your clients’ responsibility to tell you how you can exceed their expectations and move them from one side of the relationship bridge to the other. It’s your job to figure that out. They don’t really know why they are still on the side of the relationship bridge where they think it makes sense to have three consultants or why they are reluctant to refer you. It’s just a feeling they have that none of their current consultants, including you, have done what it takes for them to trust you and your process enough to consolidate everything with you and refer you to everyone they know.

for the entire article – see July/August 2016 Register


Welcome Two New Directors to the MRFC Certification Board

July 13, 2016 by · Comments Off on Welcome Two New Directors to the MRFC Certification Board
Filed under: IARFC Posts 

The results of the MRFC Certification Board elections are in.  Elected by a membership vote are Barry Dayley, RFC®, CFP® – Money Concepts in Afton, WY and Dr. Walt Woerheide, ChFC, CFP®, RFC® – The American College in Byrn Mawr, PA.  Both IARFC members have extensive experience in the financial services industry.

“This is an exciting time of change and development for the IARFC,” said Chairman H. Stephen Bailey. “We welcome the guidance and expertise of these two gentlemen to our MRFC Board.”

The MRFC Board oversees the accreditation process for the proposed new financial designation that the IARFC is developing through the National Commission for Certifying Agencies (NCCA). As the process continues and the application for accreditation is submitted, the Board will work to make the designation significant to the industry and to the financial professional.

Dayley“Broad based high level continuing education is the hallmark of a financial planning professional. It builds confidence, opens opportunities, and enhances business performance,” explained newly elected MRFC Board Director Barry Dayley. “The Masters Registered Financial Consultant (MRFC) is this kind of program. I am honored to serve on the Board, and look forward to making this excellent program available to a growing number of financial professionals.”

Woerheide“With the designation you have to really think about what the objectives are, what the designation is supposed to be demonstrating and how you determine the people who best meet those qualifications,” commented Dr. Woerheide. “I am excited to move the profession forward with this program.”

Both gentlemen will start their official duties September 1.

IARFC Headquarters – a journey of change

July 6, 2016 by · Comments Off on IARFC Headquarters – a journey of change
Filed under: IARFC Posts 

By Susan Cappamove

The IARFC has just spent the past couple of weeks orchestrating the move of the Association Headquarters.

“We did not just move furniture,” comments IARFC Operations Manager Charlotte Isbell.  “We moved people and memories.”

Having been at the prior location for 20 years, it was a huge task to plan, organize and finally get the boxes unloaded in the new offices.  A total evaluation of past IARFC history was completed with huge amounts of time devoted to scanning and shredding.  It was a timely opportunity to convert old, but still important files to electronic format.

Along with moving and reminiscing comes the excited feeling of starting fresh and anew.

“We are all very happy to be in the new offices,” continues Isbell.  “Change can be an uplifting factor and motivate the team as they go about the day-to-day tasks of running the IARFC.”

Check out the IARFC Facebook page for pictures of “moving day” and the new offices as the team settles in.

Chairman’s Challenge to Members – Referrals!

July 6, 2016 by · Comments Off on Chairman’s Challenge to Members – Referrals!
Filed under: IARFC Posts 

woman ReferralsWith the main goal of increasing membership, the IARFC Chairman, H. Stephen Bailey has issued members a challenge – Send In Referrals!  Each member has someone they can refer.

Membership goals are not met unless everyone does their part.  At the minimum, talk about the IARFC to your Associates.  The more members, the more influence, the more benefits.  It’s a win-win for us all!

Download Member-Refer-A-Member form.  Take a few minutes to fill out the form and return it to the IARFC Team.



Jerry Mason Ph.D. Loren Dunton Award Recipient

June 23, 2016 by · Comments Off on Jerry Mason Ph.D. Loren Dunton Award Recipient
Filed under: IARFC Posts 

MasonJerryThe International Association of Registered Financial Consultants (IARFC) announces Dr. Jerry Mason of Cedar City, Utah as the 2016 recipient of the Loren Dunton Memorial. This award is to “honor a person who has made a substantial contribution to the financial services profession and/or the financial interest of the public.”

Generally regarded as the “Father of Financial Planning”, Loren Dunton organized financial professionals in the late sixties and with their help created the financial planning movement. Loren Dunton developed associations, magazines, colleges, university programs and foundations. He was able to use his experiences to frankly explain what all financial advisors now recognize – that the ethical sales of financial products and the delivery of competent advice is a noble calling. Loren Dunton was a man of vision who cared deeply about both financial consultants and consumers.In bestowing the Loren Dunton Memorial Award, the IARFC recognizes Dr. Jerry Mason’s contribution to Loren Dunton’s vision and his mission to help the public and their consultants.

“Our nominating committee reviewed Mason’s long standing career and his dedication to financial services education,” said H. Stephen Bailey, IARFC Chairman. “We felt he embodied the commitment to excellence and forward thinking that was true to Loren’s Dunton mission.”

Jerry Mason has indeed had a career of longevity – forty years involved with financial planning. He taught financial planning at Brigham Young University, Texas Tech University, the College of St. Rose and Utah Valley University. He also was the Director of Education for the International Association for Financial Planning, the Vice President of Education for NAIFA, and worked for Ric Edelman for six years. In 1983, he held a financial counseling and planning conference at Brigham Young University which launched the Association for Financial Planning and Counseling Education the following year at Iowa State. While at BYU, Bud Poduska and Jerry started the first full-time financial counseling clinic on a college campus and the first financial planning software computer lab. He created and launched the Accredited Financial Counseling (AFC) certification program. He pioneered taking students to national financial planning conferences and is probably best known for helping students find internships and jobs, having placed students in positions in 34 states and 7 foreign countries. In addition, he has partnered with other industry leaders in creating and competing in national financial plan case study competitions. Among those events was a first place finish with his team from UVU in the 2013 IARFC National Financial Plan Competition.

He earned a BS in Economics at Brigham Young University, a Masters of Business Administration at Stanford University and a PhD at the University of Missouri.  Forty-eight years ago he married Joyce Hurst, and they are the parents of six children and eight grandchildren.

“I am thrilled and honored to receive the Loren Dunton award. Like most of us old timers I too consider Loren the father of financial planning and a great man in many ways,” relates Mason.  “His enthusiasm for financial counseling and financial planning was contagious.”

Be a Register Cover Story

May 16, 2016 by · Comments Off on Be a Register Cover Story
Filed under: IARFC Posts 


For those of you looking for professional visibility – why not consider submitting your name for the IARFC Register Cover.  Published by the IARFC, this industry recognized publication is a valuable tool in circulating your profile out to the public.  It’s an impressive visual to send to prospective clients.

Profile Criteria

  • Be an IARFC Member in Good Standing
  • Have made contributions to the financial industry, i.e. writing articles, donations to industry events and/or continuing education programs activities.

RegisterEditorialCalendarRegister Profiles are selected according to the annual
Editor Calendar theme and topics.

Contact the Register Editor-in-Chief, Wendy M. Kennedy at editor@IARFC.org, 513.261.6047 to be added to the roster of names in the Cover Profile Participant database.

If selected, you will be notified within 90 days of the Register publication deadline date where your profile will included. Be prepared to provide your professional resume or CV and professional hi resolution pictures.

MRFC Board Looking for Directors

May 9, 2016 by · Comments Off on MRFC Board Looking for Directors
Filed under: IARFC Posts 

The MRFC Board is looking for two Association members to fill open positions on the MRFC Certification Board.  The Board is responsible for the following regarding the accreditation of the new designation – Master Registered Financial Consultant:

  • Determine the scope of the designation
  • Review the policies and procedures relating to the designation
  • Oversee exam process
  • Work together as a team to better the Association

One position will fill the vacancy left by the resignation of a previous Board Member to fill the balance of the term which ends August 31, 2017 and the other is for a 3 year term beginning September 1, 2016.  An email was sent out to the IARFC members asking for nominations.

Time Commitment

  • May require 1-2 hours per month availability for virtual meetings
  • Additional for review and input on policies and procedures


  • Must be a member in good standing of the IARFC
  • Must hold the MRFC designation (once accreditation has been approved.  Until then must hold the RFC designation)
  • May not be a current Board Member of the IARFC
  • May not provide service to IARFC prospects or members as an educator of, trainer of, or writer of material relation to designation requirements
  • May not serve on the IARFC Education Committee

Per our recent emails, we have a number of members who have thrown their hat into the ring.   If you are interested, please contact susan@iarfc.org.  If not, please take the time to vote when the ballot is sent out at the beginning of June.



National Financial Plan Competition Report…. or a fun time at the Speedway!

April 28, 2016 by · Comments Off on National Financial Plan Competition Report…. or a fun time at the Speedway!
Filed under: IARFC Posts 

By Susan Cappa, IARFC Public Relations

Last week I found myself at Charlotte Motor Speedway facilitating our National Financial Plan Competition.  First let me say that the support from Speedway personnel was PHE-NO-ME-NAL.  They were pros in handling any situation and I quickly warmed up to genuine North Carolina hospitality – y’all.


IARFC Chairman H. Stephen Bailey addresses the students and guests

Day 1
…consisted of CE presentations from Barry Dayley of Money Concepts – a Corporate Sponsor, IARFC President Pete D’Arruda, IARFC Vice Chairman and Event Emcee Nicholas Royer, and our Speedway host Stephanie Bailey.  These presentations were geared toward our young financial professionals who were just starting their careers. As one professor told me later – he could talk to his students all day long about concepts but hearing it from experienced RFCs on hand made a big impression.

After presentations, we filmed promotional videos with professors and “Coach Pete” in the lounge of the Speedway Club.  What was really impressive was just walking into the area with a ceiling to floor vista of the track – an awesome backdrop for lunch.  It made me envious of those who enjoy the spectacle of racing and filled grandstands on race day.  Not us however – all was quiet.


Winner’s Circle at Charlotte Motor Speedway

A bucket list item for racing fans would be our van tour  that navigated the multiple tracks contained within the compound.  We saw drag strips, dirt tracks, go carts courses and ultimately ended up on the main concourse banking around the turns with purses and cameras rolling about as our driver picked up speed.  Our group ended up in the winner’s circle for photo souvenirs of a fun day. Even if you weren’t a racing aficionado – you were impressed.

Day 2
…was a bit more subdued as the students prepared to be judged on their plan content and presentation.  Each team had 30 minutes, followed by critique from the judges.  More filming of interviews – from the students this time,  lunch and then back to our feature presentation – the topic being Ethics.  Who better to give that talk than the 2016 Dunton Award winner, the IARFC Treasurer Jon Rogers.

The results of this year’s competition:


L-R Anthony Pelaez, Cole Brownell, Molly Funk, Chairman Steve Bailey, Daniel Ingles, Grant Hulett

The Checkered Flag and First Place Winner: Molly Funk from Bryant University in Smithfield, RI – Mara Derderian Lecturer

Second Place: Daniel Ingles and Grant Hulett from Central Michigan University, Mount Pleasant, MI – Douglas Iles Professor

Third Place: Cole Brownell and Anthony Pelaez from California State University Northridge, Northridge, CA – Inga Chira Professor.

I had wished throughout the competition that the messages given during these two days were available to all those starting out in financial services.  With the added attraction of networking with some very interesting, successful and fun individuals, everyone went home enhanced in some way.  If you have never had the opportunity to see the IARFC in action – the National Financial Plan Competition is a must on your agenda.

Congrats to the winner and thanks to all the IARFC Corporate and Individual Sponsors for your support!


Chairman Reiterates Financial Association Change in Requirements

April 14, 2016 by · Comments Off on Chairman Reiterates Financial Association Change in Requirements
Filed under: IARFC Posts 

insuranceWe recently announced a change in the requirements to qualify for membership. Chairman H. Stephen Bailey reiterated that effective immediately, a Life Insurance license will satisfy the education component needed to complete the application.

The IARFC is made up of many types of financial professionals under one Association. It was set up as an umbrella organization that accepts all financial consultants who can meet the membership requirements.

I am confident that this inclusion will be viewed as a positive growth step for the Association. With this change, we find ourselves getting back to the roots of the organization which is a Financial Consultant who addresses the total needs of planning…..   Chairman, Steve Bailey


Life Insurance is a fundamental element of a financial plan and we need to be inclusive of people who specialize in this area.  It brings another avenue of financial service that is part of total planning…..Treasurer, Jon Rogers


For the public – knowing that their financial consultant is an RFC® assures them that their potential insurance advisor is vetted for a high standard of ethics. Many consumers do not start out with investments or complicated strategies when putting together their financial roadmap. Insurance is a fundamental of any financial plan.


For the insurance professional – being a Registered Financial Consultant emphasizes more of a total need for planning, not just selling a product or package. It elevates the motivation, education and dedication of these professionals to be part of a larger financial community.


Holding a designation granted by the IARFC – whether the RFC® or the MRFC when accredited, means continuing education and a commitment to excellence.

I am a big proponent of including the life insurance agents and requiring continuing education.  It helps our industry as a whole and the consumer is the ultimate winner…..President (Coach) Pete D’Arruda.


To become a member of the IARFC and qualify for the RFC® or MRFC designation, go to the IARFC website and review the qualifications. Application questions may be addressed to Amy Primeau, Membership Services – amy@iarfc.org.



Save $$$$. Take the MRFC Exam NOW!

April 7, 2016 by · Comments Off on Save $$$$. Take the MRFC Exam NOW!
Filed under: IARFC Posts 
Time is money. Gears of success

Time is money. Gears of success

Have you signed up to take the MRFC Exam yet?   The exam fee has been discounted from $300 to $125 during this initial test taking period.


Exam Design

The MRFC Exam is proctored and has to be taken on a computer in a designated testing center. You will be permitted to take scratch paper, a pencil, and a financial calculator with you (please refer to the Candidate Information Handbook for specific models); as long as the memory has been cleared.

The MRFC Exam consists of 125 multiple choice questions. Of the 125; only 100 will be scored. If you have taken any industry exams you know this is a standard practice, there are always some questions which are not scored. Of course you will not know which are scored. You will be given three hours to complete the exam. The passing score is 75.

We all know that some exams in our industry have been designed for failure. We have tried our best to make sure the MRFC Exam is not one of them. Not everyone is going to pass, but you shouldn’t leave the exam feeling as though you were tricked.


Exam Content

Now that you have an idea of what the exam looks like, it’s time to review the actual content on the exam and how to study for it. Understandably, the top questions the IARFC team has been asked since announcing the availability of the MRFC Exam relate to studying for the exam. Very few people want to take an exam without some preparation. While we do not currently have a formal review course for the MRFC Exam, we have provided you with a couple of key items to help you study.

The first key to exam preparation is the “Blueprint Exam Content”, located on the MRFC website, www.pathtomrfc.org under the “Get Started” tab. The Blueprint Exam Content shows the 13 main content areas the exam will cover. These areas are: Client Engagement Process, Retirement Planning, Insurance Planning, Education Planning, Estate Planning, Professional Conduct, Plan Development, Data Gathering, Ongoing Monitoring, Tax Planning, Investment Planning, Regulations and Compliance, and Practice Management.

Next to each content area is the percentage of the exam dedicated to this area. For example, Practice Management is 2% of the exam. Under each content area are subtopics, giving you an even better idea of what types of questions are going to be asked for each category.  I encourage you to review the Blueprint Exam Content, and maybe highlight the areas you feel you need to review. At that point, it becomes a matter of personal comfort. Maybe you really aren’t familiar with the Practice Management topic, but you decide you do not want to worry about studying for it because it is only 2% of the exam.  You may still want to review the material. Everyone has a different plan of attack when it comes to taking an exam, and only you know what works best for you.

The second key to preparing for the Exam is the list of Reference Materials. This is also provided on the MRFC website, in the same area as the Blueprint Exam Content. The list of reference materials is not comprehensive, but it does include many resources that were used to create questions for the exam. We feel the reference list provides a good basis for review. You are of course welcome to use any additional study material that you have.


Start the process!

Send in your MRFC Application today and help us take the Association to the next level.

Visit www.pathtomrfc.org and GET STARTED!


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