Branding White Paper Available for Download

February 6, 2017 by · Comments Off on Branding White Paper Available for Download
Filed under: IARFC Posts 

ImpactBrandBuilding Your Impact Brand 

Branding for the financial professional is not trying to compete on a giant scale of actions such as Coca Cola or Mercedes. It is burning the consultant’s image and competence into the minds of prospects and clients in everything that is presented to them no matter what size company.  The snapshot that one projects to the public should be carried through to the smallest detail – an effective campaign of keeping the identity.

This white paper discusses the importance of Branding and the first impression.  Branding can set the stage even before the consultant shows up on the scene.  It also defines the individual at each step of the client relationship.  The importance of visually impacting the client is something every consultant needs to understand and refine. Topics covered in detail help the consultant understand, build and maintain their professional footprint.

Concept of corporate meeting with red leader

As Walter Landor said – “Products are made in the factory, but brands are created in the mind.”  Know yourself, know your product and blend the visual with the professionalism – a winning combination.

Table of Contents:

  • Building Your Impact Brand
  • Competition Is Increasing
  • Who Wants Clients?
  • A Strong Brand
  • An Image is a Brand
  • Why Project an Image
  • Effective Branding Principles
  • Consumer Attitudes/Decisions
  • Brand Loyalty
  • Perceptions
  • Leverage a Brand
  • Develop an Individual Brand
  • Impact Branding
  • Being Prepared Visually
  • Branding Creates Confidence
  • Reality Based
  • Initial Action Step
  • The Last Word

Visit the IARFC Store for your Branding Download

 

Catch up on the International Chapter News

February 2, 2017 by · Comments Off on Catch up on the International Chapter News
Filed under: IARFC Posts 

GlobeWant to find out what is going on with the international chapters?  The Register is now reporting on events and current news from offshore.  The Jan/Feb issue features photos of the Greater China IARFC Conference in Taiwan, and the latest RFC graduation ceremony in Macau.

The international community grows in numbers annually and is a viable quotient of our Association.  We are bonded together through the mission of the IARFC. Though the cultures are different, the goals of the IARFC are the same: adherence to a professional Code of Ethics and a focus on continuing education for our members…..IARFC Chairman H. Stephen Bailey.

Connect to your RFCs in Asia and see their progression in the field of Financial Services.  You can visit their websites through the IARFC International Portal.

Note:  Qualified financial professionals from any country may apply for the RFC designation. Approval is based on meeting the same standards as those in the U.S. with adjustments considering different institutions, educational courses and licensing.

 

Click register image 2here to read this full Register spread…